LOGO
The bubbly custom font references speech bubbles that are very prominent in graphic novels. The lines on either side represent movement lines drawn to express motion. The O poses as an eye and references the visual aspect of graphic novels and comic art.
The slogan hints to the focus on the Middle Eastern comics as well as to the inclusivity and representation of diverse communities, audiences and artists.
"AAL BARANDA" EXHIBITION
EL BARANDA
A place in Lebanese culture where people gather for coffee and to share stories.
LOCATION : BEIT BEIRUT
Cultural place with an established wide reach on our niche audience, and ample space for an immersive exhibition.
TARGET AUDIENCE
CORE AUDIENCE : Middle Easterns and xenophiles with an interest in social issues and the art scene
PRIMARY AUDIENCE : Graphic novel writers and comic artists from the ME region
SECONDARY AUDIENCE : People from shadowed communities
MISSION AND VISION
Our aim is to create immersive exhibitions and a platform to showcase the diverse world of graphic novels and comic art in the Middle East. Using innovative technology, we aim to engage audiences in thought-provoking experiences that explore social, political, and cultural issues, while highlighting the region's unique artistic and literary heritage.
POSTERS
CINEMA COMMERCIAL ANIMATION
Targeting the ideal audience, INKLORE's commercial is shown at the cinema theatre before comic book movie adaptations.
SOCIAL MEDIA
A play on words teasing the exhibition.
REELS
Promoting the exhibition and the V.R. feature of the application.
MOCKUPS
AT THE EXHIBITION
BARANDA VIEWS
A former sniper nest wall is turned into a facade of "barandas" creating views into different animated comic scenes.
SECOND COMIC BOOK COVER
Directly targeting comic book readers and leads through a QR code to the VR scene related to the comic inside INKLORE's app. Neutrals are used to compliment the comic's cover rather than overshadow it.
FOLDS INTO V.R. MASK
In contrast, the back side showcases the brand's vivid colors.
SOFTWARE USED
Figma
Illustrator
AfterEffects