LOGO & BRAND POSITIONING
A shield of legacy with a break, a shift, a morphism accentuated with the change from gradient to solid fill. The speed lines represent the track, the field marks, the horizon line, thus relating to all 3 main pillars of the club.
REBRAND STRATEGY
IDEA
Morphing from traditional to digital
SOLUTION
Reinforcing the feeling of exclusivity through the use of interactive new media solutions
TARGET AUDIENCE
CORE AUDIENCE : High income parents and couples; interested in an elite, active and healthy lifestyle
PRIMARY AUDIENCE : Kids and teens of members; influenced by their parents and their friends
SECONDARY AUDIENCE : Single adults and elderly members; interested in relaxation and a community
LAUNCH STAGE DESIGN
MOCKUPS
SOFTWARE USED
Adobe Illustrator