Designing a website that will intrigue the right audience and drive sales.
THE BEGINNING
In this section, introduce the project and provide a concise problem statement. Clearly define the design challenge you aimed to solve and explain its significance.
THE PROCESS
This part should detail the journey you undertook to solve the design problem. Describe the research conducted, the ideation process, and how you iterated on your designs based on feedback.
STEPS I TOOK
studying competitor websites - what is working, what is not
deciding on the best suited host platform (so far shopify THEN framer with shopify integration)
PROBLEMS AND POTENTIAL SOLUTIONS
1- problem: brand is a second source of income / part time / handmade pieces so takes time / limited edition drops? - make a statement - intrigue target audience - permanent and "sustainable" landing page that doesn't require constant update - perfect for when a collection is not out yet or the website is stagnant - sol: impressive landing / home page
2- market in Lebanon and potential growth to international shipping so POS and payment methods should be flexible - don't have a developer - sol: Framer + Shopify integration
3- branding not complete / could be changed / wants flexible branding as its a fresh new brand and still figuring out style - sol: create design systems for ease of modification later
THE CONCLUSION
Finally, present your final design solution along with the results and key takeaways. Summarize how your design addressed the problem and impacted users positively.
SOFTWARE USED
Figma
Illustrator
AfterEffects